HOW PERSONAL CARE BRANDS HARNESS UGC.

Download The Miappi January 2019 Report.

placeholder
Cover image report_liveraging ugc

45% of beauty buyers look for consumer reviews before they purchase anything.

The way in which we buy fashion items has evolved. The modern consumer is looking for social proof such as images, videos and reviews from happy customers before they part with their hard earned cash. These brands have worked out how to generate and get real ROI from their UGC.

What’s in this report?

We've packaged up the results in this 2019 Report to paint a clear, up-to-date picture of how earned media is being used in the Personal Care industry.

1. Introduction

2. Industry Challenges

3. The UGC Opportunity

4. Frank Body 

5. Badass Beardcare

6. Glossier

7. Sephora

8. L'Oreal

9. Conclusion



UGC INFLUENCES BUYING BEHAVIOUR

161%

Consumers exposed to UGC are converting 161% more than those who are not.

 

101%

Brands also get 101% more revenue per customer when shoppers are exposed to UGC during their buying journey.

85%

Of consumers find visual UGC more influential than brand photos or videos

GET INSPIRED

Use these best-in-class examples from the personal care industry as inspiration for your next user-generated content campaign.

Bottom Cover image report_liveraging ugc

© Miappi. All rights reserved 2024