THE ROLE OF
UGC IN FASHION.

Download the report to see how fashion brands are leveraging the influential power of UGC.

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EARNED MEDIA IN FASHION & RETAIL

User-generated content is big business. Fashion brands have had their eyes on it since social media and content marketing first exploded onto the scene and opened their eyes to the power of authenticity.

What’s in this report?

We've packaged up the results in this report to paint a clear, up-to-date range picture of user generated content in fashion. We've also shared some real-world applications for this data to help fashion brands enhance and improve digital marketing campaigns and conversion pathways. 

1. Introduction

2. Challenges

3. The Opportunities

4. Burberry

5. Topshop

6. Michael Kors

7. Marc Jacobs

8. Conclusion

REAL RESULTS FROM THE INDUSTRY

75K

User entries in Marc Jacob's #CastMeMarc UGC campaign.

Boosting Engagement

13M

Page views as a result of Burberry's "The Art of The Trench" UGC led campaign.

Driving Traffic

75%

Increase in sales following Topshop's UGC implimentation.

Generating Revenue

GET INSPIRED

Use these best-in-class examples from the fashion industry as inspiration for your next user-generated content campaign.

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